Traditional media forces you to condense your story to a few paragraphs or minutes. That’s not much time to connect with your audience. With podcast interviews, you’ll have time to share the details that are important to your customers, the details that make them trust you. For example, why you started the company, your expertise on the subject, and your heart for solving their pain.

Whether you’re trying to give your brand a “voice” for the first time, or test your messaging, guest placements give you time to practice and hone your messaging over time. You’ll learn what listeners resonate most, and provide your PR and marketing teams with more context around your story that they can draw from for messaging.

Who do you trust more, the mechanic who runs an educational YouTube channel and offers free advice, or the one who just tells you what you need? We naturally trust people who are experts. By offering insights, education and value on each interview, you’re not only helping your audience - you're building trust (and future sales) in your brand.